January 20th, 2010 by Byron Thurman

Filed under: Trucks/Pickups, Marketing/Advertising, India

Rather than get all hung up on what’s in a model name, Mahindra may want U.S. consumers to become more familiar with the new-to-America brand itself. Initially, the Indian automaker’s mid-sized pickups were expected to carry the “Appalachian” moniker when they came to America, but now, PickupTruck.com is reporting that the trucks will probably go alphanumeric, if recent patent filings for TR20 and TR40 designations are anything to go by.

The website speculates that the “20″ and “40″ indicate two- and four-door versions of the trucks, which will be tweaked to better cater to buyers in the US market. The imported, Toyota Tacoma-sized, diesel-powered newcomers are expected to be available by December, no matter what they’re called.

[Source: PickupTrucks.com]

Appalachian Breakdown: Mahindra to dump regional pickup name for alphanumerics? originally appeared on Autoblog on Fri, 10 Apr 2009 16:27:00 EST. Please see our terms for use of feeds.

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